Philosophy & General Concept

 

Consequences for “People of the World” animation

• Animation programme has to satisfy fragmented demand and tastes:

  1. offer variety (broad content)
  2. entertain (14-days programmes)
  3. include a Plan B in case of bad weather

• Animation programme needs to be geared to international customers

• Animation (especially children animation) needs to be multi-lingual: Italian, German, Dutch, English, (French)

• Information has to be professional, comprehensive, multi-lingual, “on demand” and use all available channels.