Children Animation

 

• Children Animation is key element of “People of the World”offer -> top priority

• Objectives:
– “best in class”
– uniform concept for all animations -> create distinguishable/unique features

• Approach:
– binding guidelines (e.g. philosophy, age groups, general content)
– joint elaboration of detailed programmes
– implementation and daily operation by “People of the World”

• Control:
– pre-defined quality targets
– weekly feedback

“Ingredients”

• First-class hardware and infrastructure

• Detailed animation programmes designed and tailored to different age groups

• Pedagogical training of animation personnel

• State-of-the-art equipment of MiniClub(toys/ attractions)

• Child-oriented culinary offer

Tasks of “People of the World”

• Develop detailed children animation programmes designed and tailored to different age groups and sexes

• Screen, select and train “dedicated” animation personnel

• Organize, implement and manage the animation concept and programmes

• Create weekly schedules, theme days and events

• Provide timely information on programmes, events, etc. to the Marketing department

• Create and organize alternative/ indoor programmes in case of bad weather

• Animation staff: approx. 20 people

Animation Programmes

• Daily, from 9 a.m. to 9.30 p.m.

• Multilingual assistance in Italian, German, Dutch, English

• Focus on children from 3 to 12 years

• Programmes developed and implemented for different age groups, with content tailored also to girls and boys

• Entertaining and with playful approach to spread knowledge (edutainment)

• Organized and realized at MiniClub, playgrounds, beach, pools or at various points throughout the Village, occasionally with little excursions

Age Group Mini (3 -5.9 years):

– focus: fun and games
– affectionate care with items like puppet theatre, story time, fun games, arts & crafts, painting, children’s shows, etc.
– Interests: animals, fairytales, magic
– Places: MiniClub, playgrounds, beach, resort outdoors
– Times: daily, 9 a.m. to 9.30 p.m., possible assistance at meal times
– Animation staff: 6 people

Age Group Midi (6 –8.9 years):

– focus: fun and games completed with additional excitement
– discovering new things, creating theme worlds, meeting new friends and experiencing little adventures with items like nature walks, theme days, treasure hunts, sports, cooking and wannabe programmes etc.
– Interests: movies, magic, nature
– Places: MiniClub, playgrounds, beach, pools, resort outdoors, little excursions
– Times: daily, 9 a.m. to 9.30 p.m., possible assistance at meal times
– Animation staff: 6 people

Age Group Maxi (9 –11.9 years):

– focus: animation, sports, adventure
– very varied programme with items like fun sports and tournaments, geo cashing, circus school, night walks, exciting experiments, theme days, wannabe programmes etc.
– Interests: movies, computers, music
– Places: more focus on resort outdoors, more excursions, MiniClub, beach, pools, less playgrounds
– Times: daily, 9 a.m. to 9.30 p.m., possible assistance at meal times
– Animation staff: 5 people

Age Group Teenagers (12 + years):

– focus: animation, action, sports, fun, adventure
– “cool” programme with items like fun sports, team sports, special sport weeks, adventure excursions, music & party, movies, creative workshops and tournaments etc.
– Interests: movies, music, party
– Places: focus on resort outdoors, more and longer excursions, beach; no playgrounds/no MiniClubs
– Times: daily, 9 a.m. to 9.30 p.m., some days until 12 p.m.
– Animation staff: 3 people (“older brothers/ sisters”)

Mascot

• Development of mascot with personality, story, etc.

• Integration of mascot in infrastructure (branding) and children animation programmes (walking act, storytelling, branding)

• Only one mascot & only one brand permitted

• Step 2: Merchandising products

• Step 3: Kids Club (separate communication channel, events, etc.)